Digital Marketing Manager Job at Stack AI, New York, NY

  • Stack AI
  • New York, NY

Job Description

Senior Digital Marketing ManagerWe're looking for a Senior Digital Marketing Manager to build and scale StackAI's growth engine. This is not a traditional digital marketing role. We're looking for someone who understands that search, content, websites, paid acquisition, and AI-powered discovery are no longer separate functions, they're part of one integrated system that drives enterprise demand.You will own how prospects discover StackAI across Google, AI assistants, and our website. You'll develop our SEO strategy, lead our approach to Answer Engine Optimization (AEO) and Generative Engine Optimization (GEO), build high-performing demand generation programs, and continuously improve our website's ability to convert visitors into pipeline.You'll work directly with our founders and partner closely with product, sales, and design to accelerate growth.This role is ideal for someone who enjoys building from first principles, experimenting rapidly, and using AI to amplify execution.What You'll DoOwn StackAI's Search & Organic Growth StrategyDevelop and execute StackAI's SEO strategy across technical SEO, content strategy, site architecture, authority building, and conversion optimizationIdentify high-value search opportunities across enterprise AI, automation, knowledge management, customer support, compliance, and adjacent categoriesDrive organic traffic growth, keyword rankings, domain authority, and organic pipeline generationPartner cross-functionally to create content that ranks, converts, and establishes StackAI as a category leaderContinuously improve site structure, internal linking, metadata, schema markup, and technical performanceLead AI-Era Search (AEO & GEO)Define StackAI's strategy for visibility across ChatGPT, Claude, Gemini, Perplexity, and emerging AI search platformsConduct ongoing LLM visibility audits to understand how StackAI appears in AI-generated responses relative to competitorsOptimize content, structured data, citations, and digital authority signals that influence AI-generated recommendationsPartner with PR and content marketing to strengthen StackAI's presence across authoritative sources leveraged by AI systemsDevelop repeatable frameworks for measuring and improving AI search visibilityBuild & Scale Demand Generation ProgramsDesign and execute integrated demand generation campaigns across paid media, email, content, events, and social channelsBuild account-based and persona-driven programs targeting senior enterprise buyers in the IT spaceLaunch and evaluate rapid growth experiments across channels, audiences, and messagingUse performance insights to scale successful programs and sunset ineffective onesOwn Website Performance & ConversionTreat the StackAI website as a revenue-generating assetDrive conversion rate optimization through landing page development, experimentation, and A/B testingImprove visitor-to-pipeline conversion across product pages, content experiences, and campaign destinationsOwn website analytics, attribution, tracking, and reporting infrastructureOptimize Paid AcquisitionManage and evolve paid programs across Google, LinkedIn, and other relevant channelsLeverage AI-native advertising capabilities to improve targeting, creative performance, and conversion efficiencyMonitor campaign performance, budget allocation, attribution, and ROIContinuously test messaging, audiences, creative concepts, and landing page experiencesWhat We're Looking For5+ years of experience in digital marketing, growth marketing, demand generation, or SEO-focused marketing roles within B2B SaaSDemonstrated success growing organic traffic, search visibility, and pipeline through SEO initiativesStrong understanding of technical SEO, content strategy, keyword research, site architecture, and search analyticsExperience developing and executing integrated demand generation campaignsHands-on experience with website optimization, conversion rate optimization, and marketing analyticsFamiliarity with AEO, GEO, AI search optimization, or a strong interest in how AI is transforming search and discoveryExperience with HubSpot, Salesforce, Google Analytics, Search Console, and modern marketing technology stacksStrong analytical skills and comfort using data to drive decision-makingExcellent communication and copywriting skills, particularly for technical and enterprise audiencesExperience using AI tools and automation to increase productivity and scale executionEntrepreneurial mindset with the ability to operate independently and thrive in ambiguityBonus PointsExperience marketing AI, developer, infrastructure, workflow automation, or enterprise software productsDeep expertise in SEO and content-led growthExperience building account-based marketing or account-based experience programsFamiliarity with healthcare, financial services, legal, government, or other regulated industriesExperience designing AI-powered marketing workflows and automation systemsWhy StackAIHelp shape the future of enterprise AI at a pivotal moment in our growthDirect access to leadership and meaningful ownership from day oneBuild foundational growth systems that will influence the trajectory of the companyJoin a small, talented team that moves quickly and values great ideas over hierarchyCompetitive compensation, meaningful equity, comprehensive medical, dental, and vision coverage, daily meal allowance, and commuter benefitsHybrid work environment based in San Francisco

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